01 — See
Frame
The decision, and what “good” looks like, before a model is involved.
A Monday · reconstruction
A landing that has to take money this week.
Not a named client. A reconstruction of a job I have run in this shape: a page for a two-week homepage sprint, sold to bootstrapped SaaS founders. The yes is $900, start next Monday. Steal the list. Replace the facts.
See
The decision, before the model.
The designer does not need “a modern site.” They have a product, some traffic, and a homepage that lists features. Buyers still write “so what do you actually do?” The page exists to sell one thing: a two-week homepage sprint. Copy and layout. One round. Live on Friday of week two.
For
Founder, under ten people, already shipping, already has visitors.
Not for
Agencies. Full product redesigns. “Make it pop.”
Good, in five seconds, from a stranger: who it is for, what they buy, the price, what happens next. If the headline cannot be argued with, it is decoration.
Structure
Write the list first. Then the prompt.
Role: direct-response for a single paid offer. Not a portfolio. Not a brand film. Length: hero, who it’s for / not for, what they get, close.
Evaluation — before generate
- A stranger can say who, what, and $900 without scrolling.
- Headline is falsifiable. A founder could disagree.
- One action: pay and start Monday. No “book a call.”
- No metric or “50+ clients” the designer did not put in the brief.
- If a competitor pastes their name in and the page still works, it dies.
Only then the prompt: draft the hero and the for/not-for against that list. Do not invent proof. Do not offer a free call.
Stress
The first useful draft. This is the trap.
The model does not give you “Unlock your potential.” It gives you something a tired client will almost accept:
Reject
I help SaaS founders turn confusing homepages into clear ones. In two weeks you’ll have a new homepage that converts. Book a call to see if we’re a fit. 50+ founders have used this process.
- “I help SaaS founders…” — a job description. Not a decision.
- “that converts” — converts to what.
- “Book a call” — the yes was $900, not a calendar.
- “50+ founders” — not in the brief. The model minted proof.
Still dead
Your homepage lists features. Buyers still email “so what do you do?” A two-week homepage sprint for bootstrapped SaaS. $900. Apply here.
- “Apply here” is not an action.
- No not-for. Agencies will waste the week.
- Polite. Polite does not sell a sprint.
Ship
What can go to the client.
Live Friday · week two
Your homepage is a feature list. The buyer still doesn’t know if this is for them.
A two-week homepage sprint for SaaS under ten people who already have traffic. Copy and layout. One round.
$900. You start next Monday.
Not for
Agencies. Full product redesigns. “Make it pop.”
Pay $900 — start Monday →A founder can argue with the headline. The price is on the page. The chat was a tool. This is the work.